Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.

Aveda's own pure-fume aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
• Acacia gum helps fill out fine hair
• Use with pure abundance™ volumizing clay conditioner